February 2015 Posts

Buying The Right Equipment For Your Bakery

Are you planning to start a bakery? Then you will indeed require a range of equipment to handle the requirement. Bakeries mainly produce cookies, cakes, pies, pastries, and more, and therefore, you would require equipment that helps you in making all these without any hassle. Apart from requirements, there are many other factors that need your attention when buying bakery equipment.

Following are some important factors to consider when buying the right equipment for bakery:


How much space do you have in your bakery? If you have a small space, would you prefer having moveable equipment? Are you limited in space? Generally, a two door refrigerator is preferred to store your baking ingredients, and you can also move it if you need. If you have limited space, then you can find under-counter refrigerators as well to use available space efficiently. You can store your dough mixers and rollers, rolling pins or more on the top of the refrigerator to save floor space.

Buying The Right Equipment For Your Bakery


Do you have a few workers in your bakery? Then, you must search for equipment which are automatic, and does not require more supervision. Get the right bakery equipment that can perform more than one tasks to get maximum output, and reduce human involvement.


Bakery equipment can range in price, so you must have a fair idea about what you require, and what you are getting. Search for energy star-rated equipment because they save the utility cost, and good for the environment as well. Saving a few bucks per unit will benefit you in the long run.

Warranty & Service

Considering warranty period is important as what if something goes wrong? Everything, whether eggs, cream or baking supplies cost you money, and having any issue with your refrigerator or any other equipment for a long time will definitely affect the production. Look for one of the best warranties in bakery equipment, and even if you buy second hand equipment, ask for the warranty.


Choosing the right features in your bakery is also important. Check out how many shelves in your refrigerator, whether the oven or any other electronic appliance has a digital programmable display, capacity of the oven, metal used for the equipment and more.  Make sure your equipment incorporate all necessary features to help you speed up the work without creating any mess.

These are the basic factors that you must consider when buying the right equipment for your bakery. In case you need more information about any equipment, ask the vendor, and also call customer care to get detail.

Macadams has a distribution facility in Cape Town and specialises in baking equipment. We are known as a leader when it comes to hospitality food service solutions and we supply our products to customers around the world. Contact us today to get the best quality equipment for your bakery or restaurant.

Customer Surveys – Can You Do Business Without Them?

The fundamental reason for undertaking research of any kind is to understand the market. Understanding your target market and how your products and services are rated by your customers, past and present, is essential to your business and marketing planning. Considering what your customers’ want and need is vital when planning expansion into a new territory or before launching a new product or service. Without the feedback from your market or potential market you would not be able to meet the needs of your customers and your new marketing efforts would have a greater chance of failure after what could be a substantial investment by your business.

Competitor Analysis

Feedback from your customers enables you to understand how they rate your products compared to your competitors. What makes your product or service unique in comparison to similar organisations? In other words, what unique selling points (USP’s) can you make the most of in your marketing efforts in order to attract your target market? This type of customer survey is essential in amending and tailoring your products and services and claiming a bigger slice of the market.

Customer Surveys – Can You Do Business Without Them?

Enhancing Your Strategy

How can your products or services be improved? Is your customer service up to scratch? These questions are key to staying one step ahead of the game to guarantee consistent sales. Ensuring that your customers are happy with your products, services and policies will keep then coming back time and time again. Repeat business and referrals are the backbone of the success of any business. Ensuring your products and services are better than your competitors will encourage loyalty. Continually measuring the efforts of your workforce and the reactions of your customers will keep your finger on the pulse of your industry and the market place. This will allow you to modify what your organisation offers to ensure you lead the way. A different offer might attract a new audience or demographic you didn’t realise would be interested, therefore increasing your market share.

Help Keep Customers and how to Win them Back

Don’t wait until you have experienced a drop in sales or a downturn in requests for your services. Don’t forget that it is easier to retain customers than to try to win them back. Undertaking market research when business is good by using state of the art customer satisfaction survey software, such as KeyPoint, will help you find out how your business compares with your competitors. This type of software can capture valued information online, on paper, or on mobile devices such as smart phones or tablets allowing you to securely obtain and manage the data in an easy format for analysis. Showing that you care about what your customers think will have a positive effect on your levels of retention. Thanking them for participating and letting them know what changes will happen as a result feels inclusive and will help earn their loyalty.

Discovering Market Trends

In this fast moving market place, your business, with the right choice of questions can identify market and industry trends via your customers. It will become an additional way to keep your finger on the pulse. Are there any products out there to rival yours? Is there a new technology becoming more popular in the market place that your organisation needs to keep up with? If your customers are showing allegiance to another product, service or brand, it’s time to make the change before your business is left behind.

Transparency is Key

When your customers have taken the time and effort to complete your survey, make sure you act on the results. There is no point investing time and effort in all this activity to read it and then not act on the valuable insight it has given your business. Not only that, your customers need to see that you have listened to them and are committed to undertaking any action necessary to improve your service to them. Ensure the results or a summary of the results are available for them to view and be sure to shout about the improvements you intend to make. Keeping your customer base informed will not only encourage their loyalty but will enhance your organisation’s reputation as one that listens, cares and offers the best service.

Tips To Find The Right Electrician

When hiring an electrician for the electrical works in your home or business, you need to do some research. Ensure that the electrician is qualified, insured and is well experienced in handling electrical installations and repairs. You need to have a clear idea of what the job involves and the number of electricians you will be requiring to complete it. Selecting a good electrician can be quite a challenge.

Here are a few factors you need to consider before hiring the right electrician.

Check License and Registration: It is important that you make sure that the electrician you hire is licensed and registered and is ready to provide you with the details. If the electrician works for a company, you can check his details with the company. In case of an independent electrical contractor it is essential that you check his license and registration. If the electrician is not licensed or registered, it is suggested that you decline his services.

Check Insurance: Check if your electrician has liability insurance and is covered. If anything goes wrong or a damage to the property that needs replacement, then an insured electrician should be able to cover costs that arise due to defective work.

Tips To Find The Right Electrician

Ask for References: References can reveal how efficiently the electrician has performed earlier works and it is better to check the customer’s reviews. Also ensure that the electrician you work with is trustworthy and punctual. Don’t opt for an electrician who can’t be on time and who is having a rude behavior.

Permits: If an electrical work requires a particular permission, a good electrician will never attempt to undertake the work without the necessary permits and will at all times request approval. Getting permits can take time and delay work but carrying out the electrical work without permission can be risky.  The permit’s charge is added to the electrician’s fees. Alongside the permit there is an inspection to see that the work is as per the code.

Pricing: If it is a minor issue, the electrician will charge you after the final inspection. If it is a major electrical work, then the electrician may ask you for an advance and then take installments till the completion of the project. Make a few estimates for the work. Determine what you are being charged for and how much the entire job will cost. Before hiring an electrician it is better to have a written estimate.

Timeline: Electrician Sutherland will be able to tell you exactly how long the project will take. Due to the works there can be a disturbance to your activities so it is better to have an idea about the time taken for each phase of the project so you can plan your household activities based on the time frame. Preparing a schedule will also help the electrician carry out the work more efficiently and as per the plan.

You can fix some common electrical problems on your own, but if it’s a job for a professional you can call Emergency Electrician.

Author-Bio: Am Uzma Sultana, an Engineering graduate and SEO Analyst by profession. Writing on multiple topics and blogging is my passion. I’ve been writing on web from past two years and as of now am working for a Digital Marketing Firm. You can reach me on Google+.

Let Your Brand Do The Talking

So you’ve got a great idea for a business, you’ve done the ground work, studied the market as well as your competitors, maybe even viewed potential commercial office space and it’s time to choose a name for your company. So many new enterprises get this part wrong. They may choose a name unrelated to their business and its products and services or once their decision is made, they find out the domain name has been bought by someone else. Then they either have to compromise on what domain name is available and use a derivative of their company name or start the whole process again.

When choosing a name for your new company, you need to know who your competitors are, what they are called and what services they offer. You then need to consider where you sit within the market and why you are different. You need to choose a name that tells people about your business, which reflects its products, services and brand you want to develop and of course it has to have appeal.

Knowing who your target market are will help you decide whether the name will catch the attention of your audience. Some organisations get too clever and the play on words acts as a distraction. If it takes a bit too much effort from the consumer they may switch off before actually realising that this is a product or service that they may be interested in.

Let Your Brand Do The Talking

There are no hard and fast rules but it’s safe to say a name that is relevant to what you do or what you sell, as well as one that is short and snappy, will never go wrong. During this process, you may also get some ideas in your head about how the name could develop into your logo so note them down. Your ideas can be discussed with your graphic designer at a later stage and your spark of inspiration could help guide them in the direction of an unforgettable image that will support the success of your brand.

There is more to a brand than your logo. Branding is the essence of what you do and what your organisation stands for. From the products or services you offer to the way you treat your customers, branding represents the whole experience. Being consistent and building trust with your customers will help shape your reputation and as a result, strengthen your presence in the market place.

Ensuring your brand is reflected throughout your marketing collateral and activities is essential, continuity will be key to your success. Quality design and printing will make your company’s leaflets and brochures stand out from the rest but this should also apply to your digital marketing effort too. From your website to social media, you need to ensure consistency of image and tone of voice. Understanding your market is also key as you will need to ensure your approach appeals to each section of your audience after all, customers in Cambridge may have different needs to customers in London or Peterborough.

When developing your website, creating a beautifully designed and user friendly site is simply not enough. Don’t forget to optimise your website. Good SEO or search engine optimisation is vital to ensure you are visible to your customers when they search for key terms in relation to your business, its products and services. If you don’t have the skills in-house then outsource this task to a reputable organisation who can ensure you are not drowned out by your online competition.

It takes time to build your reputation and your brand but hard work and perseverance will always pay off. Traditional marketing methods should not be over looked so direct mail, advertising, PR, networking, events and trade shows. Whatever your budget, wherever you are, from traditional marketing in London to SEO webinars in Cambridge, there is always a way to promote your brand. You just have to keep doing it!

Using The Rental Search Service Of Housing.com

If you are searching for a rental property online, then you would not have to go any further. Housing.com is a real estate portal that allows end users to find the properties that they need as swiftly as they can. The portal is known for its verified property listings and its detail oriented approach towards resolution of consumer concerns.

The reliability and innovation is possible because of the proactive use of data analysis. Housing.com comprises of the best individuals in the data analysis, mathematics and programming fields. These individuals have helped the portal become what it is. They also are responsible for assessing all end user requirements and then providing property search results which help these end users the maximum.

Using The Rental Search Service Of Housing.com

How to Use the Portal to Find the Right Rental Property?

Assume you are looking for a rental house in Ashok Nagar Chennai. You have to log into the housing.com portal and then select ‘Rent’ from the main page. In the search page, you will have to type the name of the locality (Ashok Nagar) in this case. As the name is being typed, the portal will prompt you of the name in a list. You select it and then choose the flat type.

The search result screen reveals the map of Ashok Nagar with its appropriately demarcated borders. All the properties for rental are listed within this map. If you have a sharp eye, you would notice that the number of markers in the map is lesser than the actual search results; which are listed on the top of the screen. There are two main reasons for this. The first one is this that all the results revealed together would make the search result screen messy. However a more important reason for this is the convenience of the end users. It has been ascertained using statistics that certain houses are more likely to be considered for rental purposes than the others. Therefore all houses for rent in Ashok Nagar are not likely to be occupied even if the end users were able to view them. Therefore the properties which are presented prominently are statistically more likely to be occupied first.

However that being said, all the other properties can be seen when the end user zooms into the map. At every zoom level, other properties are revealed which help end users zero in on the one that meets their expectations the best.

Examining a Rental House

The benefit of the map search result is that an end user can start at any point in the locality. He/she is not restricted to a list. However there is a list also available on the right hand side of the map which works like a conventional list. An end user can sort it according to area and prices. Then highlighting the property on the list shows it on the map. Clicking either bring up the specifications. All the flats for rent in Ashok Nagar Chennai comprise of a Lifestyle Index- a mathematically calculated score which highlights the goodness of a property.

There are verified photographs, details of amenities and a comprehensive review of distance of these amenities from the locality.

In Conclusion 

The whole process of housing search does not take more than 5 minutes of the end user is aware of what he/she seeks. The information on housing.com is sufficient for a decision.