Creating a blog in order to market your business is just the first step. Once you have an idea and an overall plan in place, it’s time to begin setting up your blog – and its content – in order to bring in readers and customers. The best way to do this is by utilizing SEO, or search engine optimization, tools. These are much less complicated than they sound. Here are some of the basics that Clicks Central Adwords Management tells all of their clients.
Your Domain Name Matters
The domain name is what people will use to access your blog. If you already have a website for your business, then consider changing your URL to meet some of these requirements. Your URL shouldn’t have a hyphen in it. This makes it tougher for search engine bots to find it and catalog its information. You also should include your keyword in the URL, if you can. If not, aim for a very professional URL that matches your business’ name. What you don’t want to do is string together keywords in a nonsensical manner, or make your URL too long. People need to remember it – and the search engines won’t like it. Stick with short and simple names.
Choose Your Keywords
Keywords are essential. While you can create a blog without them, you won’t have much success, unless your content is great. With that said, keywords can make quite a difference. All that you need to do is choose some to focus on. And then, once you have a list, work those words into your copy, but don’t overdo it. You’ll end up getting punished for using too many of them. This is called keyword stuffing, and it’s frowned upon by search engines.
Make Your Content Great
One of the most important things that we emphasize here at Clicks Central Adwords Management is the content. Yours needs to be great. Even if you don’t use enough keywords, fail to use alt text for your photos properly, or have a URL that doesn’t include a keyword, good content will draw in readers. The search engines like blogs that are written by experts in their fields. Good content shows that you are one of these people. It can make quite a difference!
Finally, another tenet of SEO involves updating your blog regularly. You can update once a week, twice a week, or more often than that. The actual schedule and frequency are up to you, but you do need come up with a posting plan and follow it. Search engines will note every update, and they will count in your favor. However, each of these updates must adhere to your blog topic. You can’t post about one thing on Monday and then a completely different topic on Wednesday unless you manage to bring those two subjects together somehow.
As you can see, there are a number of things that you can do in order to tweak your blog to make it search engine friendly.