April 2018 Posts

Best Benefits Your Business Can Get By Outsourcing OCR Conversion Services

OCR (Optical Character Reading) is the quickest and efficient way to transform physical documents into the digital ones. While the normal scanner usually returns only image document when it is scanned, they aren’t searchable. As a result, it makes the overall information less accessible to organization.

OCR conversion service offer physical information in the text data that can easily be converted into your desired format. It allows users to store information in categorized manner that further makes data available for business intelligence and analyses tools. In most of the cases, it is normally the best idea for organization to outsource the OCR scanning services. Read on to know its best benefits.

Best Benefits Your Business Can Get By Outsourcing OCR Conversion Services

Instant E-copy whenever needed

Organizations need physical documents that can be photocopied for different purposes. It can involve printing along with wastage of paper that isn’t good for environment and it even increases operating costs while considering bulk data that is printed or photocopied multiple times. However, when it comes to digital data, you don’t need print or photocopy. You can just convert data into secure format and share it with minimal cost digitally.

Easily Searchable Files

Since the data is in the text format, it becomes easily searchable. Searchable data is generally more accessible to the stakeholders with authorization. It makes information more valuable and valid to organization.


One of the most evident benefits that an organization enjoys while outsourcing OCR conversion services is digitized physical documents. While it is true that technology makes sure that efficient and quick conversation of the bulk data is carried out, outsourcing ensures its proper verifications and validations. So, the end result is complete, compliant, and reliable that is in digital format which is quite feasible to organization.

Reduced Physical Storage

Once data is transformed to digital format, you don’t require physical documents to be stored. Digital data can be easily and securely stored. Regular backups of the data are ensured by outsourcing service providers that ensures data availability even in case of system failure. Once the OCR conversions of document are properly completed, physical documents can be destroyed.

Cloud Storage

Most of the companies these days are mobilizing ample of their documents to cloud. This has made all of these documents accessible from any smart device that they use without any kind of restrictions. The employees can find, access, read, as well as edit documents according to their own requirements. They can even collaborate with colleagues and other staff and execute their workflow responsibilities such as approval of invoices. Even folders can be synchronized when you are offline.

Automation of Invoices

Any business regardless of the type or size can scan the hard copy invoices as well as import soft copies to system. The extracted data is validated automatically for certifying accurateness and to facilitate proper categorization. It can then be diverted to any accounting or financial system according to need.

No matter what OCR document conversion requirements you have, make sure to opt for professional OCR conversion service. They have many packages that allow you to choose the one according to your unique requirements.

5 Online Branding Strategies To Establish Your Business Brand

Selling online is far more challenging than conventional selling as the competition in the internet space is absolutely daunting. Another major challenge is to establish your business brand as a recognized one. The solution is not just to become visible online but to build user trust and a long-term customer base. For this purpose, you will have to come up with a result-oriented branding plan that matches the needs of your business. The best way to do this is to avail the services of professional brand marketers with the right skills and experience.  Here are the top 5 online branding strategies that experts recommend to establish your business brand.

5 Online Branding Strategies To Establish Your Business Brand

Highlight the USP of your Brand

Every business has a Unique Selling Proposition (USP) which it must convey to the buyer. The potential shopper should have a legitimate reason to choose your product over that being offered by your competitor. This is where highlighting your brand USP can help you. The best way to highlight it online is to have an appealing website that replicates the brand online. Use compelling content to weave a story around your products so that it generates interest in the potential buyers and entices them to shop. Talk about the product, its quality, and how it is different from similar ones in the market.

Deliver Personalized Experiences

Personalized customer experiences are the key to branding success. Design your website in a way that it provides a seamless journey for the potential shopper, right from the access to checkout. Features like smooth navigation, chatbot support and personalized shopping recommendations take personalization to the next level. Such a site is capable of retaining the existing customers and enticing new ones as well.

Maintain Consistent Style for the Brand

Another strategy that you should follow to strengthen your brand’s online persona is to maintain its consistency across the entire online and offline channel. The logo, description and colors should be same everywhere, whether you are presenting it via print ads, on the website, mobile app, or on social media. This adds a repeat value to the brand and customers can identify it anywhere and everywhere.

Encourage User-generated Content

While the content on the website has informative value, user-generated content delivers motivational value. User-generated content, as the name suggests, is the content that genuine users post on the website or social channels. Reviews and testimonials, images, and videos shared by the shoppers are the best examples of this content. It builds trust for the brand and also drives new users to the website.

Incentivize the Purchases

Incentivizing the purchases is another smart way to elevate your brand value. Offer registration discounts for the first-time customers and loyalty discounts for the regular ones.  Referral discounts make another good idea because they entice the customers to propagate the brand and bring in new customers.

Professionals at www.bearfoxmarketing.com can help you to create a powerful branding strategy for your business. Results come easier and faster with the right digital marketing team to handle your business branding.